Throughout history, traditional bullying in all its forms has destroyed millions of lives. Tragically, the international reach and instant, 24-­hour accessibility of today’s internet and social media platforms makes modern cyber-­bullying even more destructive.

This devastating plague of the digital age affects millions of people and is rapidly spreading, with increasing numbers of children, teenagers and adults being bullied online, both anonymously and by people they know, with often tragic consequences.

This has led to a gross coarsening of public dialogue, and sets the worst kind of example for our world’s impressionable youth, who are increasingly adopting these bad habits at earlier ages and becoming bullies themselves. This has strengthened prejudice and division in society and has resulted in a loss of kindness and unity.

In “The Principle”, a wise master, played by 4-time Grammy nominee Mickey Guyton, is called upon to moderate between two teenagers -­ a painfully misguided cyber-­bully and his tragic victim. In this confrontation, the master delivers life-­changing teachings that alter the bully’s and victim’s destinies and have a powerful effect on the audience. This concise, 20-­minute teaching film is perfectly tailored for classroom screenings and discussions.

“The Principle” is the second in the “films for peace” series by John Viscount. John’s first film for peace, “Admissions” is about the Middle East conflict and the power of forgiveness. The film has won over 30 international awards, been translated into German, Spanish, Arabic, Italian, Hebrew and Farsi and broadcast to 80 million people worldwide.